When I first came up with the idea of creating an energy consultancy I only had my customer interests at heart, with the energy market being at it’s most volatile and the cost of Energy
constantly on the rise, it’s easy for consumers and business owners to be mis-informed, miss-guided and provided with poor and unethical services. “Pure” Energy thrives on our honest and transparent service, we make sure every step of the procurement process is explained and you are kept fully up to date during each step.

Steve Ashcroft

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My husband and I share the same passions in life, honesty, loyalty and success, there is no success without being honest with yourself and your partnership. We wanted to take the strong foundations of our relationship and apply them to a unique business model which ensures our customers and clients feel more than valued and I asked my husband what we can do to help our customers and how we can give back to the people who help us succeed and have helped our business grow.
“To handle yourself, use your head; to handle others, use your heart”

Claire Ashcroft

Executive Director

Customer Relations Director